§ 00 – SEO & monthly report
SEO agency Germany: a report you can read every month.
Enquiries, visibility, local presence and the next steps: every month in a PDF with five fixed sections. English-speaking, based in Cologne, working across Germany.
§ 01 – Why measuring got harder
The most common question reaching us in 2026 is no longer “why am I not ranking”. It is “why is my traffic falling when nothing about my positions has changed”. The reason sits above the results: the answer now appears inside the search itself, and the click never happens. Position 3 is no longer the same number it was two years ago. Anyone who still reports positions to you as a success is reporting something that has less and less to do with your enquiries. In our report the enquiry comes first and the position comes third.
There is a second change on top of that. When your page appears as a source in an AI answer, Google no longer names the search query behind it. A growing share of your visibility is therefore visible, but can no longer be broken down by search term. That is in your report too, as a number rather than an estimate.
Why stable positions bring fewer clicks today is covered in full in the article: Is SEO still worth it in 2026?
§ 02 – The report
On the last day of the month you receive a PDF with five fixed sections. Always the same ones, always in the same order, so you can lay two reports side by side and compare them.
- 01The numbers of the monthSix numbers at a glance: enquiries, clicks from Google search, your average position, links in AI answers. Each one compared with the previous month, none without a comparison value.
- 02Our workEvery measure of the month with its measured result. Not a task list, but what came out of it: in clicks, positions and enquiries.
- 03Enquiries and visibilityWhere your enquiries come from, which channel contributes how much and what it cost. Plus your visibility in Google search and in Google's AI answers.
- 04The next monthWhat we want to implement in the coming month, every measure justified with a number that stands further up in the same report.
- 05Your sign-offWhat we need from you: the decisions only you can make. And one number, how many of this month's enquiries became customers. From the following month on, the report then shows not just enquiries but what they bring in.
What the report cannot see.
- Google does not name every search query. Around half of all impressions go to rare queries that stay unnamed for data protection reasons.
- For links in AI answers, Google names no search queries at all. We see that you appear as a source, not which question prompted it.
§ 03 – Price for SEO + report
All prices are net, plus 19 % VAT.
Trying it out beats guessing. Cancellable monthly, report included. We fit the scope to your company. You get the report with our recommendations, and after that you decide yourself how it continues.All prices in detail§ 04 – The rhythm
- 01The market moves faster than a quarterSearch behaviour, competitors and the way Google presents answers keep changing. What was right in January can be the wrong topic by March.
- 02Setting priorities is the actual workFrom €200 per month, not everything can be done at once. Every month therefore starts with one question: which single measure moves the most right now. Last month's numbers answer it.
- 03Decisions need a fixed dateSign-offs, legal input, images: a lot of it depends on you. A fixed date at the end of the month keeps those points from lying around, and means you never have more than four of them on your desk at once.
- 04Cancellable monthly is only fair with monthly proofYou are not tied in. So the report has to convince you again every month. If nothing moves, you read that there and end the work from the following month.
§ 05 – The work
- 01Content for the questions people really askPages and sections that answer the concrete questions of your prospects, chosen from what last month's report showed. If you run German SEO for an English language website, it also means deciding which pages need a German version and which do not.
- 02Local visibilityGoogle Business Profile, categories, services, photos, a steady review rhythm. We have set up and looked after 37 profiles, and for many local businesses this is the shortest route to the first enquiry.What a well-kept profile involves, step by step: Optimising your Google Business Profile: the 2026 guide
- 03Titles and descriptionsThe text that stands in the results list. It decides the click, yet it is almost never revised, even though it works faster than any ranking work.
- 04Structured dataSchema markup implementation as part of the service: markup for services, questions, reviews and opening hours, so search engines can classify your content instead of guessing at it.
- 05Technical foundationLoad time, indexability, internal linking, broken pages. Unspectacular, and the precondition for everything else.
- 06Priorities instead of the full programmeFrom €200 per month, not everything is possible at once. The report therefore states what we do next and what deliberately waits, every measure justified with a number from the same report.
- 07AI visibility: a section of its ownThe report shows how often your pages are linked as a source in Google's AI answers, with numbers from Google Search Console, week by week. What ChatGPT, Perplexity and Gemini say about you we measure in a separate service.What that service covers is explained in the article: What is a GEO agency?
What is not in the report.
- Sessions and page views as a success number. More visits without more enquiries are not a result.
- Bounce rate. On a page that answers a question, a fast bounce is a good sign, and without context the number says nothing at all.
- The “visibility index” of a tool. A vendor number that appears in no other source and that you cannot recalculate.
- The average position across all queries. It blends a query with 1,000 searches and a query with three into one number that moves without anything having happened.
- Rankings without search volume. Position 3 for something nobody searches for is not progress.
- Numbers without a comparison value. A position of 9.4 says nothing; 9.4 after 10.6 says everything.
§ 06 – Portfolio
What that adds up to over the years is in the result reports: Three projects, every figure sourced
Within two business days you receive the analysis of your website by e-mail, no strings attached.
§ 07 – Questions
Not seeing your question? Get in touch – we answer every enquiry personally.
How long does it take before the first results show?
Months 1–3In the first months we analyse your website, measure performance, develop content and publish it continuously.
Months 4–6With the data collected we optimise content, test different measures and identify the most effective strategies.
From month 7Consistent execution of the strategy makes the first durable results visible. Regular website reports document the progress and show the next sensible optimisation steps, which should then be carried out continuously.
What exactly is in the monthly report?
Five fixed sections: the numbers of the month, our work with its measured result, your enquiries and your visibility in Google and in AI answers, the measures for the following month, and the points we need your sign-off on. Behind them sit enquiries per channel, clicks, impressions, position, click-through rate, links in AI answers, indexing status and load time, every number with source, date and comparison value.
What is the difference between SEO and GEO?
SEO makes sure your page stands in the results list. GEO makes sure you appear inside the answer an AI system gives. The same content, two measuring points. Working on it is part of this service, and Google's AI answers are shown in the report. What ChatGPT, Perplexity and Gemini say about you we measure in a separate service.
Rankings stable but organic traffic dropping: do you guarantee position 1?
No, and position 1 has long stopped being the most important number. When the answer already stands above the results, a top place brings fewer clicks than it used to. What we do guarantee is documented work and measured results: if nothing moves, you read that in the report and cancel from the following month.
Local SEO Germany Google Business Profile: do you work on that too?
Yes, it is part of the ongoing work. We have set up and looked after 37 business profiles: categories, services, photos, posts and a review rhythm that does not break off. For businesses with walk-in customers this is often the shortest route to the first enquiry.
SEO retainer no lock in contract: can you take over an existing one?
Yes. We start with an inventory: what was done, what worked, what is missing. Access to Search Console, Analytics and the business profile can be transferred without losing history. Access that was never yours to begin with we set up again in your name. You stay cancellable monthly from the first month.
SEO for expat businesses in Germany: do you take on existing websites?
Yes, after our website analysis: the report shows what is missing, which quick wins can be implemented straight away and what can be changed to get better results in your terms. It also shows which investment makes sense. Sometimes the honest finding is: repair first, optimise afterwards.
When do I get the report?
On the last day of the month, by email as a PDF. The report always covers the full calendar month, so two reports can be laid side by side.
What do you need from us?
Access to Google Search Console, Analytics and your business profile; if they do not exist yet, we set everything up in your name. Plus your sign-off on the points from the last section, and one number per month: how many enquiries became customers. Nothing more.
§ 08 – More services
- 01Market analysisMake the real numbers and the full potential of your existing or new business visible.
- 02Development strategyThe blueprint before anything is built – fixed scope, fixed price.
- 03Custom-build web designA website that generates enquiries – not just one that exists.
- 04GEO & AI visibilitySee what ChatGPT says about your business – and change it.
- 05Photography & videoImages that show your identity – instead of AI-generated content or stock photos.